Museum of London
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The Great Fire of London

In 1666 a devastating fire left almost the entire inner city of London in ashes. Exactly 350 years later, we created a digital experience for children that tells the most complete and personal story about the fire to date. Not just a linear Wikipedia-inspired website that sums up the facts, but a multi-layered story platform where people deliberately can get lost.

We began structuring the many historical maps, artefacts and writings available and created an architecture based on four main storylines. Using different perspectives, sidebars and cross links, visitors decide how they want to experience the story; fast and factual or more in depth and narrated. English woodcuttings from the 17th century were the main inspiration for the design.

Made in a team at Fabrique
Illustrations by Levi Jacobs

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.