Goodfella’s
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The Pizza Fairy

At some time or another we’ve all wished there was a Pizza Fairy. Whether it’s because we’re too lazy or too ‘tired’ wouldn’t it be great if POUWF we could get a great tasting pizza without exerting any energy? But given that we all want one if there was a Pizza Fairy how busy would he be?

In these spots the Pizza Fairy comes to the aid of the British public and it’s not all pretty. Yes, he knows his pizza and what a compliment that he recommends only Goodfellas! But everyone wants pizza, this guy is busy. It’s a good job these spots are only 30 seconds long because he can’t stick around.

Made in a team at Mother London

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.