Hilfiger Denim SS’16
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Isles of America

For the Spring/Summer 2016 Hilfiger Denim collection lookbook, we were inspired by the inexplicably hot summers in new york as portrayed in Spike lLee’s ‘do the right thing’. This shoot was all about the urban playground and raising temperatures.

We re-created the look of a new york basketball court in high summer: a concrete backdrop, a floor with lines and scuffs and a wired fence. We created a corner in the studio so we could work with different angles and we used hard direct light to create strong shadows and high contrasts. We emphasized the ‘heat’ by working with red and yellow filters and created faux sweat
to add to the intensity.

Photography by Rory Payne
Styling by Matthew Tauger

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.