Hilfiger Denim FW’16
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Welcome to America

For the Fall/Winter 2016 Hilfiger Denim collection lookbook, we took inspiration from the transformation of New York in the roaring 1920s and the optimism of pursuing the American Dream – with a hint of melancholy at its finest.

The collection, from rugged workwear references to varsity to eclectic nautical and military influences, was shot against a dark indigo backdrop made from pure unwashed denim from our very own collection.

Photography by Devyn Galindo
Styling by Matthew Tauger

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.