Absolut Vodka
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Alone Together

As part of the Transform Today campaign by Absolut Vodka, Yours was invited to create a piece of public art that behaves like the city of today; dynamic, progressive and digital. We responded with an interactive installation that combines traditional art with digital innovation: a robotic sculpture made from bronze and controlled by social media.

The sculpture reacts and expresses thoughts and feelings posted on Twitter by the people of Stockholm. It picks up the stream of posts and voices these through a build-in text to speech module, creating public poetry. People were able to follow and take part in the creative process through one of Swedens most prominent lifestyle magazines. The final sculpture was unveiled at a premiere party at the Museum of Modern Art in Stockholm.

Made in a team at Yours
In collaboration with Tove Kjellmark

Still amazed by the fact that I’m getting paid for expressing myself and keeping up with today’s culture, I’m an Art Director with a continuous drive to develop ideas worth thinking about, engaging with, sharing, joking about, playing with and arguing over.

While my background is in design, I have worked as an Art Director in (digital) advertising for over 14 years. I have developed everything from visual identities, apps, advertising campaigns, photoshoots, brand films, websites, in-store experiences to a bronze speaking sculpture.

I am experienced in building and leading teams of creatives and having worked on both agency and client side, I understand the complexity of what is asked and that which is actually needed.

In my last job as Creative Director of the renowned Dutch Design agency Fabrique, I focused on bringing strategic ideas to life in experiences that interest, engage and challenge reality. My work has been internationally recognised by organisations such as New York Festivals, Cannes Lions, the European Design Awards and the Webby Awards.

I am currently available as a freelance Creative / Art Director.